Privacy policy (DS-GVO compatible)

Privacy policy

 1. information on the collection of personal data and contact details of the person responsible.
 2. data collection when visiting our website
 3. contact
 4. cookies
 5. data processing for order processing
 6. data processing when opening a customer account and for contract processing
 7. use of your data for direct advertising
 8. use of social media: social plugins
 9. use of social media: video
 10. online marketing
 11. web analytics services
 12. retargeting / remarketing / referral advertising
 13. tools and other
 14. rights of the data subject
 15. duration of the storage of personal data

1. information on the collection of personal data and contact details of the person responsible.

1.1 Thank you for visiting our website. In the following, we would like to inform you about the handling of your personal data when using our website. Personal data is basically all data with which you can be personally identified.

1.2. responsible for the processing of data on our website within the meaning of the General Data Protection Regulation (DSGVO) is:

PURAX International GmbH
Kürsingerstrasse 7
5020 Salzburg
Austria
Tel.:+43 662 822320
E-Mail: [email protected]

1.3 To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL or TSL) via HTTPS.

2. data collection when visiting our website

Each time you visit our website, our system automatically collects data and information that your browser transmits to our server (so-called "server log files"). The following data, which is technically necessary for us, is collected:
  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you reached the page
  • Operating system used
  • Browser used
  • IP address used (if applicable: in anonymized form)
The legal basis for the processing is Art. 6 (1) lit. f DSGVO due to our legitimate interest in improving the stability and maintaining the functionality of our website. A transfer or other use of the data does not take place. The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the IP address of the user must remain stored for the duration of the session.
We reserve the right to check the server log files retrospectively if there are concrete indications of illegal use. The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended. 
In the case of storage of data in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible. The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility for the user to object. 

3. contact

If you contact us via contact form, the data entered in the input mask will be transmitted to us and stored. The data collected can be found in the respective input mask. If you contact us by e-mail, only the data you enter there will be transmitted to us.
The data is used exclusively for processing the conversation and your request. The legal basis for the processing of the data is Art. 6 para. 1 lit. a) DSGVO if the user has given his consent. The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 para. 1 lit. f) DSGVO. If the e-mail contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b) DSGVO. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected and provided that there are no legal retention obligations to the contrary. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is ended when the circumstances indicate that the matter in question has been conclusively clarified. The user has the possibility to revoke his consent to the processing of personal data at any time. If the user contacts us by e-mail, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

4. cookies

Our website uses cookies. 

Cookies are text files that are stored on the user's terminal device. When a user calls up a website, a cookie may be stored on the user's operating system. Some functions of our website cannot be offered without the use of cookies. For this purpose, it is necessary that the browser is recognized even after a page change. The user data collected through technically necessary cookies are not used to create user profiles. In the above-mentioned purposes also lies our legitimate interest in the processing of personal data according to Art. 6 para. 1 lit. f) DSGVO.

In addition, our website may use cookies that enable an analysis of the user's surfing behavior (so-called third-party cookies). You can find more information on the scope, purpose, legal basis and objection options in the relevant sections of the respective chapter of this privacy policy.

You as a user have full control over the use of cookies. By changing the settings in your internet browser, you can disable, restrict or delete the transfer of cookies. If you disable cookies for our website, it may no longer be possible to use all the functions of the website in full. You can prevent the transmission of Flash cookies by changing the settings of the Flash Player.

You can find help on the settings in the respective help menu of your browser under the following links:
Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Some of the cookies used here are deleted after you close your browser (so-called session cookies). Other cookies remain on your terminal device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie.


The checkout solution from Klarna (Klarna Bank AB (publ.), Sveavägen 46, 111 34 Stockholm, Sweden) used here uses cookies to provide you with a smooth experience when using Klarna's checkout. 
More information on the individual cookies and an explanation of their respective purpose can be found for Germany at:http://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf and here for Austria https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_at/checkout.pdf.

5. data processing for order processing

5.1 If you would like to order in our webshop, it is necessary for the conclusion of the contract that you provide your personal data, which we need for the processing of your order. We process the data you provide to process your order. 

In some cases, we work together with external service providers to process your order. For this purpose, we must pass on the necessary personal data.

If we commission transport companies with the delivery of your goods, we will pass on your data required for the delivery of the goods to the respective transport company. For the processing of payments, we pass your data to the extent necessary to the commissioned credit institution. If we use payment service providers, you will also be informed about this below. 
The legal basis for the transfer of your data is Art. 6 para. 1 lit. b DSGVO.

5.2 In order to fulfill our contractual obligations, we work with external shipping partners. We pass on your name as well as your delivery address (if necessary also further data) to a shipping partner selected by us exclusively for the purpose of delivering the ordered goods according to Art. 6 para. 1 lit. b DSGVO.

5.3 Use of payment service providers

- Amazon Pay

In the case of payment via "Amazon Pay", payment processing shall be carried out via Amazon Payments Europe s.c.a., 5 Rue Plaetis, L-2338 Luxembourg (hereinafter referred to as: "Amazon Payments"). The seller passes on the information provided by the customer during the ordering process to Amazon Payments in accordance with Art. 6 para. 1 lit. b DSGVO exclusively for the purpose of payment processing and only as required. Further information about the privacy policy of Amazon Payments can be viewed here: https://pay.amazon.com/de/help/201751600

5.4.  Apple Pay
When selecting the payment method "Apple Pay" (a service provided by Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland), the payment is processed via the "Apple Pay" function of your iOS, watchOS or macOS by debiting a payment card that you have deposited with "Apple Pay". "Apple Pay" deposited by you.

 Your transaction is protected by the security functions of the hardware and software of your device. of the hardware and software of your device. If a payment is to be released, this must be released by entering a code and verification using the "Face ID" or "Touch ID" function of your terminal device. 

The information you provide during the ordering process together with information about your order will be transmitted to Apple in encrypted form for the purpose of to Apple in encrypted form for the purpose of payment processing. This data is then encrypted again by Apple encrypted again by Apple and then passed to the payment service provider of the transmitted to the payment service provider of the payment card stored in Apple Pay. be transmitted. The encryption ensures that only the website on which the order is placed can access the payment data. the payment data can access the website on which the order was placed. was made.

 After the payment, Apple will send the device account number and a transaction-specific, dynamic security code are sent by Apple to the store website to confirm the payment.
 With the aforementioned curtains, personal data can be processed. In the case this happens for the purpose of payment processing according to Art. 6 para. 1 lit. b DSGVO.

 When using Apple Pay on the iPhone or the Apple Watch to complete a purchase made through Safari on the Mac, the Mac and the authorization device the Mac and the authorization device communicate through an encrypted encrypted channel on Apple's servers. In the process, Apple may process data or store it. However, this is done in a format that does not identify you personally. cannot be identified.

Apple Pay privacy information is available here: https://support.apple.com/de-de/HT203027

5.5. Google Pay
When selecting the payment method "Google Pay" (a service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google")), the mediation of the payment processing takes place via the "Google Pay" application of your Android (at least 4.4 "KitKat") operated mobile end NFC function of your mobile device. The payment is made via one of your payment cards deposited with Google Pay or a payment system verified payment system (e.g. PayPal). To make a payment via Google Pay of more than 25,- EUR you must first unlock your mobile device. The information you provide when placing your order will be forwarded to Google for the purpose of payment processing. Google generates a transaction number that is transmitted to the order website to verify the payment. to verify the payment. This transaction number is merely a numeric token that does not contain any information about your data. The execution of the actual transaction takes place between the user and the ordering website by debiting the means of payment deposited with deposited means of payment. During the described processes, personal data may be data may be processed. In this case, the processing is carried out for the purpose of the payment processing in accordance with Art. 6 para. 1 lit. b DSGVO.

The terms of use of Google Pay can be found here:https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=deWeitere Information on data protection with Google Pay can be found at the following Internet address:https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de

- Klarna

When paying via the following payment methods (if offered): - "Klarna purchase on account" - "Klarna installment purchase" - "Klarna Direct Debit" (a Klarna instant payment method) - "Klarna credit card payment" (a Klarna instant payment method) the payment is processed by Klarna AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as "Klarna"). We provide your personal data (first and last name, street, house number, postal code, city, gender, e-mail address, telephone number and IP address) as well as data related to the order (e.g. invoice amount, item, delivery (e.g. invoice amount, article, type of delivery) for the purpose of identity and Klarna for the purpose of identity and credit assessment, if you have expressly consented to the transfer in accordance with Art. 6 para. 1 lit. a DSGVO. have expressly consented to the transfer. Klarna may pass on your data to one of the following credit agencies. pass on: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically the result of the credit report, these are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values takes into account but not exclusively, address data is included in the calculation of the score values. You can withdraw your consent at any time by sending a message to the person responsible for processing your data or to Klarna. revoke. However, Klarna reserves the right to continue to process your your personal data, if this is necessary for the contractual payment payment processing as required by the contract. For data subjects located in Germany, the following Privacy Policy of Klarna: https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdfFür Data subjects located in Austria are subject to the following data protection provisions of Klarna: https://cdn.klarna.com/1.0/shared/content/policy/data/de_at/data_protection.pdf

- Paypal
If the payment method PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal is selected, the payment will be processed via PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as "PayPal").
We pass on your personal data to PayPal in accordance with Art. 6 Para. 1 lit. b DSGVO within the scope of necessity. PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal.
For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) lit. f DSGVO due to PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method.
The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.
What other data is collected by PayPal, can be found in the respective privacy policy of PayPal. This can be found at: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

- Stripe
If you choose a payment method of the payment service provider Stripe, the payment will be processed by Stripe Payments Europe Ltd, Block 4, Harcourt Centre, Harcourt Road, Dublin 2, Ireland (hereinafter referred to as "stripe").
We pass on your personal data together with the information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) to stripe in accordance with Art. 6 para. 1 lit. b DSGVO exclusively for the purpose of payment processing and only within the scope of what is necessary.

- IMMEDIATELY
If the payment method "SOFORT" is selected, the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter referred to as "SOFORT").
We pass on your personal data together with the information about your order to SOFORT in accordance with Art. 6 Para. 1 lit. b DSGVO exclusively for the purpose of payment processing and only within the scope of what is necessary. 
Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). 
SOFORT's privacy policy can be viewed here: https://www.klarna.com/sofort/datenschutz

- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via the payment service provider Shopify Payments, the payment processing is carried out by the technical service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on the information you provided during the ordering process, together with information about your order (name, address, account number, bank code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Art. 6 (1) lit. b DSGVO. Your data will only be passed on for the purpose of payment processing with Stripe Payments Europe Ltd. and only insofar as it is necessary for this purpose. You can find more information on the data protection of Shopify Payments at the following Internet address: https://www.shopify.com/legal/privacy
You can find data protection information on Stripe Payments Europe Ltd. here: https://stripe.com/de/privacy

6. data processing when opening a customer account and for contract processing

If you open a customer account with us, personal data will be collected and processed in accordance with Art. 6 para. 1 lit. b DGSVO. The scope of the data can be seen from the input form. The data you enter will be stored and used by us to process the contract. 
You can delete your customer account at any time. This can be done by sending a message to the address of the responsible person or, if offered, directly in the customer account. In that case, we will also block your data with regard to retention periods under tax and commercial law and delete it after these periods have expired. This can only be opposed by your consent to permanent storage or a legally permitted further use of data on our part.

7. use of your data for direct advertising

Newsletter

On our website there is the possibility to subscribe to a free newsletter. When registering for the newsletter, the data from the input mask is transmitted to us. The only mandatory information is your email address. If you make further voluntary entries, these will only be used for the personal address.

The legal basis for the processing of your data after registration for the newsletter is Art. 6 para. 1 lit. a DSGVO if the user has given his consent. We obtain this consent by sending you a confirmation email containing a confirmation link after you have registered for the newsletter. If you click on this link, you also give your consent to receive the newsletter.
When sending the registration for the newsletter, we store your IP address and the date and time of registration. This storage serves to be able to trace a possible misuse of your e-mail address. 

We use the data we collect when you register for the newsletter exclusively for the purpose of sending the newsletter. 

The subscription to the newsletter can be cancelled by you at any time. For this purpose, you will find a corresponding link in each newsletter. This also allows you to revoke your consent to the storage of personal data collected during the registration process. 

8. use of social media: social plugins

8.1. Facebook as default plugin

We use social plugins ("plugins") of the social network Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ) (hereinafter referred to as "Facebook") on our website.

You can mostly recognize the plugins by the Facebook logo, usually a white "f" on a blue background. You can view other Facebook plugin designs here:
https://developers.facebook.com/docs/plugins

When you call up one of our websites in which such a plugin is integrated, your browser establishes a direct connection to the Facebook servers and Facebook transmits the content of the plugin directly to your browser, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the USA and stored there.

If you are logged in to Facebook at the relevant time, Facebook can immediately assign your visit to our website to your Facebook profile. If you interact with a plugin (e.g. click the "Like" button or comment on something), this information is also transmitted directly to a Facebook server and stored there. The actions can be published on your Facebook profile and displayed to your Facebook friends.

Our legitimate interest lies in the display of personalized advertising and the exploitation of the full financial potential of our website. The legal basis is Art. 6 para. 1 lit. f DSGVO.

The legitimate interest of Facebook lies in the display of personalized advertising tailored to the needs of the service. The legal basis is Art. 6 para. 1 lit. f DSGVO.

If you do not want the data collected via our website to be assigned to your Facebook profile, you must log out of Facebook before visiting our website. You can also prevent the loading of Facebook plugins with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:https://www.facebook.com/legal/EU_data_transfer_addendum.Weitere Information can be found in Facebook's privacy policy:
http://www.facebook.com/policy.php

8.2 Instagram as default plugin

We use social plugins ("plugins") of the social network Instagram (operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland ) (hereinafter referred to as "Instagram") on our website.

You can recognize the plugins mostly by the "Instagram camera" . You can see other designs of the Instagram plugin here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges.

When you call up one of our websites in which such a plugin is integrated, your browser establishes a direct connection to the servers of Instagram and Instagram transmits the content of the plugin directly to your browser, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted from your browser directly to an Instagram server in the USA and stored there.

If you are logged into Instagram at the relevant time, Instagram can directly assign your visit to our website to your Instagram profile. If you interact with a plugin (e.g. click the "Instagram" button or comment on something), this information is also transmitted directly to an Instagram server and stored there. The actions can be published on your Instagram profile and shown to your Instagram friends.

Our legitimate interest lies in the display of personalized advertising and the exploitation of the full financial potential of our website. The legal basis is Art. 6 para. 1 lit. f DSGVO.

If you do not want the data collected via our website to be assigned to your Instagram profile, you must log out of Instagram before visiting our website. You can also prevent the loading of Instagram plugins with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:https://www.facebook.com/legal/EU_data_transfer_addendumhttps://help.instagram.com/519522125107875 andhttps://de-de.facebook.com/help/566994660333381.Weitere Information on this can be found in the privacy policy of Instagram:https://instagram.com/about/legal/privacy/

8.3 Pinterest as default plugin

We use social plugins ("plugins") of the social network Pinterest (Pinterest Inc., 808 Brannan Street, San Francisco, CA, 94103, USA ) (hereinafter referred to as "Pinterest ") on our website.

You can recognize the plugins mostly by the "Pin it" button. You can find more Pinterest plugin designs here: https://developers.pinterest.com/docs/getting-started/introduction/

When you call up one of our websites in which such a plugin is integrated, your browser establishes a direct connection to the Pinterest servers and transmits the content of the plugin directly to your browser, even if you do not have a Pinterest profile or are not currently logged in to Pinterest. This information (including your IP address) is transmitted from your browser directly to a Pinterest server in the USA and stored there.

If you are logged into Pinterest at the relevant time, Pinterest can directly assign your visit to our website to your Pinterest profile. If you interact with a plugin (e.g. click on a "pin it" button), this information is also transmitted directly to a Pinterest server and stored there. The actions can be published on your Pinterest profile and displayed to your Pinterest friends.

Our legitimate interest lies in the display of personalized advertising and the exploitation of the full financial potential of our website. The legal basis is Art. 6 para. 1 lit. f DSGVO.

The legitimate interest of Pinterest lies in the display of personalized advertising tailored to the needs of the service. The legal basis is Art. 6 para. 1 lit. f DSGVO.

If you do not want the data collected via our website to be assigned to your Pinterest profile, you must log out of Pinterest before visiting our website. You can also prevent the loading of Pinterest plugins with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).

Data transfer to the USA is based on the standard contractual clauses of the EU Commission.Details can be found here:https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eeaDatenschutzhinweise from Pinterest:https://about.pinterest.com/de/privacy-policy

8.4 Twitter as default plugin

We use social plugins ("plugins") of the online service Twitter (Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, US) (hereinafter referred to as "Twitter ") on our website.

You can recognize the plugins by the Twitter logo, such as a blue "Twitter bird". 
You can find further configurations of the Twitter plugin here:
https://about.twitter.com/de/resources/buttons

When you call up one of our websites in which such a plugin is integrated, your browser establishes a direct connection to the servers of Twitter and Twitter transmits the content of the plugin directly to your browser, even if you do not have a Twitter profile or are not currently logged in to Twitter. This information (including your IP address) is transmitted from your browser directly to a Twitter server in the USA and stored there.

If you are logged in to Twitter at the relevant time, Twitter can directly assign your visit to our website to your Twitter profile. If you interact with a plugin (e.g. click on a "Twitter" button), this information is also transmitted directly to a Twitter server and stored there. The actions can be published on your Twitter profile and displayed to your Twitter friends.

Our legitimate interest lies in the display of personalized advertising and the exploitation of the full financial potential of our website. The legal basis is Art. 6 para. 1 lit. f DSGVO.
The legitimate interest of Twitter lies in the display of personalized advertising tailored to the needs of the service. The legal basis is Art. 6 para. 1 lit. f DSGVO.

If you do not want the data collected via our website to be assigned to your Twitter profile, you must log out of Twitter before visiting our website. You can also prevent the loading of Twitter plugins with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:https://twitter.com/de/privacyDatenschutzhinweise from Twitter: https://twitter.com/privacy

9. use of social media: video

Youtube video use

On this website, we use the Youtube embedding function to display and play videos from the provider "Youtube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Here we use the extended data protection mode, which, according to the provider, only triggers the storage of user information when the video(s) is/are played. When you start the playback of embedded Youtube videos, the provider "Youtube" uses cookies to collect information about your user behavior. According to "Youtube", these are used, among other things, to collect video statistics, improve the user experience and prevent abusive behavior. If you are logged in to Google, your data will be directly assigned to your account.

If you do not want the assignment with your profile at YouTube, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them.

Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 lit.a DSGVO on the basis of your express consent.

You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. Independently of a playback of the embedded videos, a connection to the Google network "DoubleClick" is established each time this website is called up, which may trigger further data processing operations without our influence.

There may also be a transmission of data to the servers of Google LLC. in the USA. Further information on data protection at "YouTube" can be found in the privacy policy of the provider at: https://policies.google.com/privacy?hl=de Settings for personalized advertising are possible under: https://adssettings.google.com/authenticated.

As a subsidiary of Google, data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sc


10. online marketing

Use of Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

This involves advertising for our offers on external websites with the help of advertising media (so-called Google Adwords). Our legitimate interest lies in the display of advertising that is interesting for you and in achieving a fair calculation of advertising costs. The legal basis is Art. 6 para. 1 lit.a DSGVO, namely your express consent.

Google Ads uses cookies for conversion tracking, which are set when you click on an AdWords ad placed by Google.

These cookies usually expire after 30 days and are not used for personal identification. Each Google Ads customer receives a different cookie, so cookies cannot be tracked across Ads customers' websites.

The information thus obtained is used to generate conversion statistics for Ads customers on the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag.

You cannot be personally identified with it. 

If you would like to prevent tracking, you can deactivate the Google conversion tracking cookie via your internet browser under user settings.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/. Here you can find information about Google's privacy policy: http://www.google.de/policies/privacy/
You can permanently deactivate the conversion cookies by adjusting your browser settings accordingly or download and install the browser plug-in available at the following link:
http://www.google.com/settings/ads/plugin?hl=de

In that case, certain functions of this website may not be available or may only be available to a limited extent.

11. web analytics services

11.1 Google Universal Analytics

We use the web analytics service Google Analytics (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland) for this website. 
Google Analytics uses "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website.
The information thus generated about your use of this website (including the shortened IP address) is transmitted to a Google server and stored there, whereby a transfer to the USA is possible.

We use Google Analytics with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and excludes direct personal reference. Your IP address is therefore shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. In exceptional cases, the full IP address is transferred to a Google server, also in the USA, and only shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. a DSGVO, namely your express consent. 

On our behalf, Google uses this information to evaluate your website usage, to create reports about website activities and to provide us with further services related to website and internet usage. Your IP address collected in this context will not be merged with other Google data.

You can prevent the storage of cookies by setting your browser accordingly. 
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the following browser plugin:
http://tools.google.com/dlpage/gaoptout?hl=de

This website also uses Google Analytics for cross-device analysis of visitor flows, which is performed via a user ID. You can disable cross-device analysis of your usage in your customer account under "My Data", "Personal Data".
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/. 
Privacy policy of Google:
https://support.google.com/analytics/answer/6004245?hl=de

11.2 Shopify Analytics

We use the web analytics service of Shopify (Shopify International Limited, Victoria Buildings Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland).

In order to protect our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes, Shopify collects and collected, evaluated and stored pseudonymized visitor data, from which pseudonymized usage profiles can be created and evaluated. can be made. Shopify uses cookies to to recognize the browser and thus enable a more precise determination of the statistical data. statistical data. Likewise, your IP address is collected, but pseudonymized immediately after the collection and before storage, so that a personal personal reference is excluded.

The legal basis is Art. 6 para. 1 lit. a DSGVO, namely your express consent.

Shopify does not associate your IP address with any other Shopify's other data. 

In order to object to the data collection and creation of pseudonymized user profiles and the setting of cookies for the future, you can generally deactivate the use of cookies on your computer, by setting your Internet browser in such a way that no cookies can be placed on your cookies can be stored on your computer in the future or that cookies that have already been are deleted. However, deactivating all cookies may result in the following, that some functions on our website can no longer be fully used. can no longer be used.

Shopify's privacy policy can be found you can also find under:
https://www.shopify.de/legal/datenschutz

12. retargeting / remarketing / referral advertising

12.1 Facebook Custom Audience via the pixel process

On this website, we use the "Facebook Pixel" of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").If express consent has been given, this can be used to track the behavior of users after they have seen or clicked on a Facebook ad. This procedure is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help to optimize future advertising measures. The data collected is anonymous for us, so we cannot draw any conclusions about the identity of the users. However, data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy (https://www.facebook.com/about/privacy/).

 You may allow Facebook and its partners to serve ads on and off Facebook. For these purposes, a cookie may be stored on your terminal device. These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a DSGVO. Consent to the use of the Facebook Pixel may only be declared by users older than 13 years of age. If you are younger, we ask you to ask your legal guardians for permission. You can disable the use of cookies on your computer by setting your browser accordingly. However, this may mean that some functions on our websites can no longer be fully used. You can also disable the use of cookies by third-party providers such as Facebook on the following website of the Digital Advertising Alliance: http://www.aboutads.info/choices/

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:https://www.facebook.com/legal/EU_data_transfer_addendum.

12.2 Google AdWords Remarketing

Our website uses the functions of Google Ads (formerly "Google AdWords) Remarketing, hereby we advertise for this website in Google search results, as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (hereinafter referred to as "Google"). For this purpose, Google sets a cookie in the browser of your terminal device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit, and which usually loses its validity after 30 days. The processing is based on our legitimate interest in the optimal marketing of our website and the exploitation of the financial potential of our website. The legal basis is Art. 6 para. 1 lit. a DSGVO namely your explicit consent.

Additional data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you view on the web. In this case, if they are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups.

You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/

Alternatively, you can obtain information from the Digital Advertising Alliance at the Internet address www.aboutads.info about the setting of cookies and make settings in this regard. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/. The Google Ads data processing policies that comply with the standard contractual clauses can be found here: https://business.safety.google/adsprocessorterms/Hier you can find Google's privacy policy:https://www.google.com/policies/privacy/

13. tools and other

13.1 Google reCAPTCHA

We use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") in accordance with Art. 6 (1) lit. f DSGVO due to our legitimate interest in preventing abuse and spam.
reCAPTCHA is a function to ensure that an input is made by a natural person.  
The service sends your IP address and possibly other data required by Google for the reCAPTCHA service to Google.

When using Google reCAPTCHA, your personal data may also be transmitted to the servers of Google LLC. in the USA.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/. and in Google's privacy policy:https://www.google.com/policies/privacy/

13.2 Google Maps
We use "Google Maps" (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

 Google Maps is used to display interactive maps and to create directions. By using Google Maps, information about the use of this website, including your IP address and the (start) address entered as part of the route planner function, can be transmitted to Google. When you call up a web page of our website that contains Google Maps, your browser establishes a direct connection with Google's servers. The map content is transmitted by Google directly to your browser, which then integrates it into the website. Therefore, we have no influence on the scope of the data collected by Google in this way. According to our knowledge, this is at least the following data:
- Date and time of the visit to the website in question,
- Internet address or URL of the accessed web page,
- IP address, (start) address entered as part of route planning.

We have no influence on the further processing and use of the data by Google and can therefore not assume any responsibility for this. If you are logged in to Google, your data will be directly assigned to your Google account. If you do not want this assignment, you must log out of Google. Google stores your data (including that of users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in accordance with Art. 6 para. 1 lit. a DSGVO on the basis of your express consent.

If you do not want Google to collect, process or use data about you via our website, you can also deactivate JavaScript in your browser settings. In this case, however, you will not be able to use the map display. The purpose and scope of the data collection and the further processing and use of the data by Google, as well as your rights in this regard and setting options for protecting your privacy, can be found in Google's data protection information (https://policies.google.com/privacy?hl=de).

Google's terms of use available here:
http://www.google.de/intl/de/policies/terms/regional.html 
the terms of use for Google Maps are available here:
https://www.google.com/intl/de_US/help/terms_maps.html
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/ as well as in Google's privacy policy:https://www.google.com/policies/privacy/Weitere Information on data protection can be found here:
http://www.google.de/intl/de/policies/privacy/

14. rights of the data subject

14.1 The applicable data protection law grants you comprehensive data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, which we inform you about below:

- Right to information according to Art. 15 DSGVO:
You may request confirmation from the controller as to whether personal data concerning you is being processed by the controller. In addition, you have a right to information about the purpose, the categories of personal data, the recipients, the planned duration of storage and about the existence of further rights such as correction of the data or the existence of a right of complaint to a supervisory authority, the origin of your data if it was not collected by us, the existence of automated decision-making including profiling and, if applicable. meaningful information about the logic involved and the scope and intended effects of such processing that concern you, as well as your right to be informed about what guarantees exist in accordance with Article 46 of the GDPR when your data is transferred to third countries;

- Right to rectification pursuant to Art. 16 DSGVO:
You have a right to the immediate correction of incorrect data concerning you and/or the completion of your incomplete data stored by us; the correction or completion must take place immediately.

- Right to restriction of processing pursuant to Art. 18 DSGVO:
You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you dispute, is verified, if you refuse the deletion of your data due to unauthorized data processing and instead request the restriction of the processing of your data, if you need your data for the assertion, exercise or defense of legal claims after we no longer need this data after the purpose has been achieved or if you have objected on the grounds of your particular situation as long as it has not yet been determined whether our legitimate reasons prevail;
Where the processing of personal data concerning you has been restricted, such data may be processed, with the exception of storage, only with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of substantial public interest of the Union or a Member State. If the restriction of processing has been restricted, you will be informed by the controller before the restriction is lifted.

- Right to erasure pursuant to Art. 17 DSGVO:
You have the right to request the immediate deletion of your personal data if the requirements of Article 17 (1) of the GDPR are met. However, this right to erasure does not exist in particular - not conclusively - if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal claims

- Right to information pursuant to Art. 19 GDPR:
If you have exercised your right to rectification, erasure or restriction of processing, the controller is obliged to notify all recipients to whom your personal data have been disclosed of this rectification or erasure of the data or restriction of processing, unless this is impossible or involves a disproportionate effort. You also have the right to be informed about these recipients.

- Right to data portability according to Art. 20 DSGVO:
You have the right to receive your personal data disclosed to us in a structured, common and machine-readable format or to request that it be transferred to another responsible party, insofar as this is technically possible;

- Right of revocation pursuant to Art. 7 (3) DSGVO:
You have the right to object at any time to the processing of personal data concerning you that is carried out on the basis of Art. 6(1)(e) or (f) DSGVO; this also applies to profiling based on these provisions.
You also have the right to revoke your declaration of consent under data protection law at any time with effect for the future. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

- Right to lodge a complaint pursuant to Art. 77 GDPR:
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, workplace or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

14.2. Right of objection

You have the right to object to the processing of your data at any time with effect for the future if we process your data on the basis of our overriding legitimate interest after weighing up your interests.
If you exercise this right of objection, we will terminate the processing of your data if there are no demonstrably overriding compelling legitimate grounds for the termination or if the further processing serves the exercise or defense of legal claims.

15. duration of the storage of personal data

The duration of the storage of personal data depends in each case on statutory retention periods. After expiry of these periods, we routinely delete the data if it is no longer required for the fulfillment or initiation of a contract and/or we have no further legitimate interest in continuing to store it.