Privacy Policy (GDPR compatible)

Data protection

1. information about the collection of personal data and contact details of the person responsible
2. data collection when visiting our website
3. contact
4.cookies
5. data processing for order processing
6. data processing when opening a customer account and for contract processing
7. use of your data for direct marketing
8. use of social media: social plugins
9. social media use: video
10. online marketing
11. web analytics services
12. retargeting / remarketing / referral advertising
13 Tools and Miscellaneous
14 Rights of the data subject
15 Duration of storage of personal data

1. information about the collection of personal data and contact details of the person responsible

1.1 Thank you for visiting our website. In the following we would like to inform you about the handling of your personal data when using our website. Personal data is basically all data with which you can be personally identified.

1.2 Responsible for the processing of data on our website within the meaning of the General Data Protection Regulation (GDPR) is:

PURAX International GmbH
Kürsingerstrasse 7
5020 Salzburg
Austria
Phone: +43 662 822320
Email: [email protected]

1.3 In order to protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL or TSL) via HTTPS.

2. data collection when visiting our website

Each time our website is accessed, our system automatically records data and information that your browser transmits to our server (so-called "server log files"). The following data that is technically required for us is collected:
  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Operating system used
  • Browser used
  • IP address used (if necessary: in anonymous form
The legal basis for processing is Article 6 Paragraph 1 Letter f GDPR due to our legitimate interest in improving the stability and maintaining the functionality of our website. The data will not be passed on or used in any other way. The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the IP address of the user must remain stored for the duration of the session.
We reserve the right to subsequently check the server log files if there are concrete indications of illegal use. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.
If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or alienated so that it is no longer possible to assign the calling client. The collection of the data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility of objection on the part of the user.

3. contact

If you contact us using the contact form, the data entered in the input mask will be transmitted to us and saved. The data collected can be found in the respective input mask. When contacting us by email, only the data you enter there will be transmitted to us.
The data will only be used to process the conversation and your request. The legal basis for processing the data is Article 6(1)(a) GDPR if the user has given their consent. The legal basis for the processing of data that is transmitted in the course of sending an e-mail is Article 6 (1) (f) GDPR. If the e-mail contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected and provided there are no legal storage requirements to the contrary. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is over when it can be inferred from the circumstances that the facts in question have been finally clarified. The user has the option to revoke his consent to the processing of personal data at any time. If the user contacts us by email, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

4.cookies

Our website uses cookies.

Cookies are text files that are stored on the user's end device. If a user calls up a website, a cookie can be stored on the user's operating system. Some functions of our website cannot be offered without the use of cookies. This requires that the browser is recognized even after a page change. The user data collected by technically necessary cookies are not used to create user profiles. Our legitimate interest in the processing of personal data in accordance with Article 6 (1) (f) GDPR also lies in the above purposes.

In addition, our website may use cookies that enable an analysis of the surfing behavior of users (so-called third-party cookies). You can find more detailed information on the scope, purpose, legal basis and objection options in the respective sections of the respective chapter of this data protection declaration.

As a user, you have full control over the use of cookies. By changing the settings in your Internet browser, you can deactivate, restrict or delete the transmission of cookies. If you deactivate cookies for our website, you may no longer be able to use all the functions of the website to their full extent. You can prevent the transmission of Flash cookies by changing the Flash Player setting.

You can find help with the settings in the respective help menu of your browser under the following links:
Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-allow-and-reject
Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Some of the cookies used here are deleted after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie.


The Klarna checkout solution used here (Klarna Bank AB (publ.), Sveavägen 46, 111 34 Stockholm, Sweden) uses cookies to enable you to use the Klarna checkout smoothly.
More information about the individual cookies and an explanation of their respective purpose can be found for Germany at:http://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf and here for Austria https:/ /cdn.klarna.com/1.0/shared/content/policy/cookie/en_at/checkout.pdf .

5. data processing for order processing

5.1 If you would like to order in our web store, it is necessary for the conclusion of the contract that you provide your personal data, which we need to process your order. We process the data you provide to process your order.

We sometimes work with external service providers to process your order. For this we have to pass on the necessary personal data.

If we commission transport companies to deliver your goods, we will pass on your data required for the delivery of the goods to the respective transport company. In order to process the payments, we will pass on your data to the commissioned bank as far as is necessary. If we use payment service providers, you will also be informed of this below.
The legal basis for the transfer of your data is Article 6 (1) (b) GDPR.

5.2 In order to fulfill our contractual obligations, we work together with external shipping partners. We pass on your name and your delivery address (if necessary also further data) exclusively for the purpose of delivering the ordered goods in accordance with Article 6 Paragraph 1 lit. b GDPR to a shipping partner selected by us.

5.3 Use of payment service providers

- Amazon Pay

When paying via "Amazon Pay", the payment is processed via Amazon Payments Europe sca, 5 Rue Plaetis, L-2338 Luxembourg (hereinafter referred to as "Amazon Payments"). The seller passes on the information provided by the customer during the ordering process to Amazon Payments in accordance with Article 6 Paragraph 1 Letter b GDPR exclusively for the purpose of payment processing and only to the extent necessary. Further information about the data protection provisions of Amazon Payments can be viewed here: https://pay.amazon.com/de/help/201751600

5.4. Apple Pay
If you select the "Apple Pay" payment method (a service of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland), payment is processed via the "Apple Pay" function of your iOS, watchOS or macOS device end device by debiting a payment card you have stored with "Apple Pay".

Your transaction is protected by the security functions of the hardware and software of your device. If a payment is to be approved, it must be approved by entering a code and verifying it using the "Face ID" or "Touch ID" function of your device.

The information you provide during the ordering process together with the information about your order will be passed on to Apple in encrypted form for the purpose of payment processing. This data is then re-encrypted by Apple and then transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. The encryption ensures that only the website on which the order was placed can access the payment data.

After payment, Apple sends the device account number and a transaction-specific dynamic security code to the store website to confirm the payment.
Personal data can be processed for the curtains mentioned. In this case, this is done for the purpose of payment processing in accordance with Article 6 (1) (b) GDPR.

When using Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. In doing so, Apple can process or store data. However, this is done in a format that does not identify you personally.

Information on Apple Pay data protection is available here: https://support.apple.com/de-de/HT203027

5.5. Google Pay
When selecting the "Google Pay" payment method (a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google")), payment processing is mediated via the "Google Pay" application Your Android (at least 4.4 "KitKat") mobile device with an NFC function. Payment is made using one of your payment cards stored with Google Pay or a payment system verified there (e.g. PayPal). In order to authorize a payment via Google Pay of more than EUR 25, you must first unlock your mobile device. The information you provide when ordering will be passed on to Google for the purpose of payment processing. Google generates a unique transaction number that is sent to the ordering website to verify payment. This transaction number is just a numeric token that does not contain any information about your data. The actual transaction is carried out between the user and the ordering website by debiting the means of payment stored with Google Pay. Personal data can be processed in the processes described. In this case, the processing takes place for the purpose of payment processing in accordance with Article 6 (1) (b) GDPR.

The terms of use of Google Pay can be found here: https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de Further information on data protection with Google Pay can be found at the following Internet address :https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de

- Klarna

When paying via the following payment methods (if offered): - "Klarna purchase on account" - "Klarna installment purchase" - "Klarna direct debit" (a Klarna instant payment method) - "Klarna credit card payment" (a Klarna instant payment method) the Payment processing via Klarna AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as "Klarna"). We provide your personal data (first and last name, street, house number, zip code, city, gender, e-mail address, telephone number and IP address) as well as data related to the order (e.g. invoice amount, item, delivery type) to Klarna for the purpose of identity and creditworthiness checks if you have expressly consented to the transfer in accordance with Article 6 (1) (a) GDPR. Klarna can pass on your data to one of the following credit agencies: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. You can revoke your consent at any time by sending a message to the person responsible for processing your data or to Klarna. However, Klarna may continue to reserve the right to process your personal data if this is necessary for contractual payment processing. The following Klarna data protection provisions apply to data subjects based in Germany: https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf . Klarna data protection provisions apply to data subjects based in Austria: https: //cdn.klarna.com/1.0/shared/content/policy/data/en_at/data_protection.pdf

-Paypal
If you select the payment method PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by installments" via PayPal, the payment will be processed by PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as "PayPal").
We pass on your personal data to PayPal to the extent necessary in accordance with Article 6 (1) (b) GDPR. PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal.
For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR due to PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method.
The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values.
Which other data is collected by PayPal can be found in PayPal's respective data protection declaration. This can be found at: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

- stripes
If you select a payment method from the payment service provider Stripe, the payment will be processed by Stripe Payments Europe Ltd, Block 4, Harcourt Centre, Harcourt Road, Dublin 2, Ireland (hereinafter referred to as "stripe").
We provide your personal data along with the information about your order (name, address, account number, sort code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 Paragraph 1 lit. b GDPR exclusively for the purpose of payment processing and only within the framework of what is required to stripe.

- INSTANTLY
If you select the "SOFORT" payment method, the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter referred to as "SOFORT").
We pass on your personal data and the information about your order in accordance with Article 6 Paragraph 1 Letter b GDPR to SOFORT exclusively for the purpose of payment processing and only to the extent necessary.
Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden).
SOFORT's data protection regulations can be viewed here: https://www.klarna.com/sofort/datenschutz

- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, the payment will be processed by the technical service provider Stripe Payments Europe Ltd. , 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to which we send the information you provided during the ordering process together with the information about your order (name, address, account number, bank sort code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Article 6 (1) (b) GDPR. Your data will only be passed on for the purpose of payment processing with Stripe Payments Europe Ltd. and only insofar as it is necessary for this. For more information about Shopify Payments' privacy policy, visit the following web address: https://www.shopify.com/legal/privacy
Data protection information on Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy

6. data processing when opening a customer account and for contract processing

If you open a customer account with us, personal data will be collected and processed in accordance with Article 6 (1) (b) GDPR. The scope of the data can be seen from the input form. The data you enter will be stored and used by us to process the contract.
You can delete your customer account at any time. This can be done by sending a message to the address of the person responsible or, if offered, directly in the customer account. In this case, we will also block your data with regard to tax and commercial law retention periods and delete it after these periods have expired. This can only be opposed to your consent to permanent storage or a legally permitted further use of data on our part.

7. use of your data for direct marketing

Newsletter

You can subscribe to a free newsletter on our website. When registering for the newsletter, the data from the input mask is transmitted to us. The only mandatory information is your email address. If you make further voluntary entries, these will only be used to address you personally.

The legal basis for the processing of your data after registering for the newsletter is Article 6(1)(a) GDPR if the user has given his or her consent. We obtain this by sending you a confirmation email containing a confirmation link after registering for the newsletter. If you click on this link, you also give your consent to receive the newsletter.
When you send your registration for the newsletter, we save your IP address and the date and time of registration. This storage serves to trace possible misuse of your e-mail address.

We use the data we collect when registering for the newsletter exclusively for the purpose of sending the newsletter.

You can cancel your subscription to the newsletter at any time. For this purpose, there is a corresponding link in every newsletter. This also enables a revocation of the consent to the storage of the personal data collected during the registration process.

8. use of social media: social plugins

8.1 Facebook as default plugin

We use social plugins ("plugins") from the social network Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) (hereinafter referred to as "Facebook") on our website.

You can usually recognize the plugins by the Facebook logo, usually a white "f" on a blue background. You can see other configurations of the Facebook plugin here:
https://developers.facebook.com/docs/plugins

When you access one of our websites that has such a plugin, your browser establishes a direct connection to the Facebook servers and Facebook transmits the content of the plugin directly to your browser, even if you do not have a Facebook profile or do not currently have it are logged into Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there.

If you are logged in to Facebook at the relevant time, Facebook can immediately associate your visit to our website with your Facebook profile. If you interact with a plugin (e.g. click the "Like" button or comment on something), this information is also transmitted directly to a Facebook server and stored there. The promotions can be published on your Facebook profile and displayed to your Facebook friends.

Our legitimate interest lies in the display of personalized advertising and the exploitation of the full financial potential of our website. The legal basis is Article 6 (1) (f) GDPR.

Facebook's legitimate interest lies in the display of personalized advertising and the needs-based design of the service. The legal basis is Article 6 (1) (f) GDPR.

If you do not want the data collected via our website to be assigned to your Facebook profile, you must log out of Facebook before visiting our website. You can also prevent the Facebook plugins from loading with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum. Further information can be found in Facebook's data protection information:
http://www.facebook.com/policy.php

8.2 Instagram as default plugin

We use social plugins ("plugins") from the social network Instagram (operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland) (hereinafter referred to as "Instagram") on our website.

You can usually recognize the plugins by the "Instagram camera". You can see other versions of the Instagram plugin here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges.

When you access one of our websites that has such a plugin, your browser establishes a direct connection to the Instagram servers and Instagram transmits the content of the plugin directly to your browser, even if you do not have an Instagram profile or not at the moment are logged into Instagram. This information (including your IP address) is transmitted directly from your browser to an Instagram server in the USA and stored there.

If you are logged in to Instagram at the relevant time, Instagram can immediately associate your visit to our website with your Instagram profile. If you interact with a plugin (e.g. click the "Instagram" button or comment on something), this information is also transmitted directly to an Instagram server and stored there. The actions can be published on your Instagram profile and displayed to your Instagram friends.

Our legitimate interest lies in the display of personalized advertising and the exploitation of the full financial potential of our website. The legal basis is Article 6 (1) (f) GDPR.

If you do not want the data collected via our website to be assigned to your Instagram profile, you must log out of Instagram before visiting our website. You can also prevent the Instagram plugins from loading with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendumhttps://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381. You can find more information on this in Instagram's privacy policy: https://instagram.com/about/legal/privacy/

8.3 Pinterest as the default plugin

We use social plugins ("Plugins") from the Pinterest social network (Pinterest Inc., 808 Brannan Street, San Francisco, CA, 94103, USA) (hereinafter referred to as "Pinterest") on our website.

You can usually recognize the plugins by the "Pin it" button. Further designs of Pinterest plugins can be found here: https://developers.pinterest.com/docs/getting-started/introduction/

When you access one of our websites that has such a plugin, your browser establishes a direct connection to the Pinterest servers and transmits the content of the plugin directly to your browser, even if you do not have a Pinterest profile or are not currently logged in on Pinterest. This information (including your IP address) is transmitted directly from your browser to a Pinterest server in the USA and stored there.

If you are logged in to Pinterest at the relevant time, Pinterest can immediately associate your visit to our website with your Pinterest profile. If you interact with a plugin (e.g. click a "pin it" button), this information is also transmitted directly to a Pinterest server and stored there. The actions can be published on your Pinterest profile and displayed to your Pinterest friends.

Our legitimate interest lies in the display of personalized advertising and the exploitation of the full financial potential of our website. The legal basis is Article 6 (1) (f) GDPR.

Pinterest's legitimate interest lies in the display of personalized advertising and the needs-based design of the service. The legal basis is Article 6 (1) (f) GDPR.

If you do not want the data collected via our website to be assigned to your Pinterest profile, you must log out of Pinterest before visiting our website. You can also prevent the Pinterest plugins from loading with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eeaPrivacy notices from Pinterest: https: //about.pinterest.com/en/privacy-policy

8.4 Twitter as default plugin

We use social plugins ("plugins") from the online service Twitter (Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, US) (hereinafter referred to as "Twitter") on our website.

You can recognize the plugins by the Twitter logo such as a blue "Twitter bird".
Further configurations of the Twitter plugin can be found here:
https://about.twitter.com/de/resources/buttons

When you access one of our websites that has such a plugin, your browser establishes a direct connection to the Twitter servers and Twitter transmits the content of the plugin directly to your browser, even if you do not have a Twitter profile or not at the moment are logged into Twitter. This information (including your IP address) is transmitted directly from your browser to a Twitter server in the USA and stored there.

If you are logged in to Twitter at the relevant time, Twitter can immediately assign your visit to our website to your Twitter profile. If you interact with a plugin (e.g. click a "Twitter" button), this information is also transmitted directly to a Twitter server and stored there. The actions can be published on your Twitter profile and displayed to your Twitter friends.

Our legitimate interest lies in the display of personalized advertising and the exploitation of the full financial potential of our website. The legal basis is Article 6 (1) (f) GDPR.
Twitter's legitimate interest lies in the display of personalized advertising and the needs-based design of the service. The legal basis is Article 6 (1) (f) GDPR.

If you do not want the data collected via our website to be assigned to your Twitter profile, you must log out of Twitter before visiting our website. You can also prevent the Twitter plugins from loading with add-ons for your browser, eg with the script blocker "NoScript" (http://noscript.net/).

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://twitter.com/de/privacy Data protection information from Twitter: https://twitter.com/privacy

9. social media use: video

Use of Youtube videos

On this website we use the YouTube embedding function to display and play videos from the provider "Youtube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Here we use the extended data protection mode, which according to the provider only initiates the storage of user information when the video(s) is/are played. When you start playing embedded YouTube videos, the provider "Youtube" uses cookies to collect information about your user behavior. According to "Youtube", these are used, among other things, to collect video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, your data will be assigned directly to your account.

If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them.

Such an evaluation is carried out in accordance with Art. 6 Para. 1 lit.a GDPR on the basis of your express consent.

You have the right to object to the creation of these user profiles, although you must contact YouTube to exercise this right. Regardless of whether the embedded videos are played back, a connection to the Google network "DoubleClick" is established each time this website is accessed, which can trigger further data processing operations without our influence.

It can also result in the transmission of data to the servers of Google LLC. come in the US. Further information on data protection at "YouTube" can be found in the provider's data protection declaration at: https://policies.google.com/privacy?hl=de Settings for personalized advertising are possible at: https://adssettings.google.com/ authenticated .

As a subsidiary of Google, data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sc


10. online marketing

Use of Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Our offers are advertised on external websites with the help of advertising material (so-called Google Adwords). Our legitimate interest lies in the display of advertising that is of interest to you and in achieving a fair calculation of advertising costs. The legal basis is Art. 6 Para. 1 lit.a GDPR, namely your express consent.

Google Ads uses cookies for conversion tracking, which are set when you click on an AdWords ad placed by Google.

These cookies usually lose their validity after 30 days and are not used for personal identification. Each Google Ads client receives a different cookie, so cookies cannot be tracked across Ads clients' websites either.

The information obtained in this way is used to create conversion statistics for Ads customers about the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag.

You cannot be personally identified with it.

If you want to prevent tracking, you can deactivate the Google conversion tracking cookie via your Internet browser under user settings.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/. Here you will find information about Google's data protection regulations: http://www.google.de/policies/privacy/
You can permanently deactivate the conversion cookies by setting your browser accordingly or by downloading and installing the browser plug-in available under the following link:
http://www.google.com/settings/ads/plugin?hl=de

In this case, certain functions of this website may not be used or may only be used to a limited extent.

11. web analytics services

11.1 Google Universal Analytics

We use the web analysis service Google Analytics (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland) for this website.
Google Analytics uses cookies". These are text files that are stored on your computer and enable an analysis of your use of the website.
The information generated in this way about your use of this website (including the shortened IP address) is transmitted to a Google server and stored there, with transmission to the USA being possible.

We use Google Analytics with the "_anonymizeIp()" extension, which ensures anonymization of the IP address by shortening it and excludes direct personal reference. Your IP address will therefore be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. In exceptional cases, the full IP address will be sent to a Google server, also in the USA, and shortened there. In these exceptional cases, this processing takes place in accordance with Article 6 (1) (a) GDPR, namely with your express consent.

On our behalf, Google uses this information to evaluate your website usage, to create reports on website activity and to provide us with other services related to website and internet usage. Your IP address collected in this context will not be merged with other Google data.

You can prevent the storage of cookies by setting your browser accordingly.
You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the following browser plugin:
http://tools.google.com/dlpage/gaoptout?hl=de

This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out using a user ID. You can deactivate the cross-device analysis of your usage in your customer account under "My data", "Personal data".
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.
Google privacy policy:
https://support.google.com/analytics/answer/6004245?hl=en

11.2 Shopify Analytics

We use Shopify's web analytics service (Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland).

To protect our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes, Shopify collects, evaluates and stores pseudonymised visitor data, from which pseudonymised usage profiles can be created and evaluated. Shopify uses cookies to recognize the browser and thus enable more accurate determination of the statistical data. Your IP address will also be collected, but will be pseudonymised immediately after collection before it is stored, so that no personal reference is possible.

The legal basis is Article 6 (1) (a) GDPR, namely your express consent.

Shopify does not associate your IP address with any other Shopify data.

In order to object to the collection of data and the creation of pseudonymised user profiles and the setting of cookies for the future, you can generally deactivate the use of cookies on your computer by setting your Internet browser so that no more cookies can be stored on your computer in the future or cookies that have already been stored will be deleted. However, switching off all cookies can mean that some functions on our website can no longer be used in full.

Shopify's privacy policy can also be found at:
https://www.shopify.de/legal/datenschutz

12. retargeting / remarketing / referral advertising

12.1 Facebook Custom Audience via the pixel process

On this website we use the "Facebook Pixel" from Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). If there is express consent, the behavior of users can be tracked after they saw or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help to optimize future advertising. The data collected is anonymous to us, so we cannot draw any conclusions about the identity of the user. However, data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/).

You can enable Facebook and its partners to place ads on and off Facebook. A cookie can be stored on your end device for these purposes. These processing operations only take place if you have given your express consent in accordance with Article 6 (1) (a) GDPR. Consent to the use of the Facebook pixel may only be given by users who are older than 13 years of age. If you are younger, we ask that you ask your legal guardian for permission. You can deactivate the use of cookies on your computer by setting the browser accordingly. However, this can mean that some functions on our website can no longer be used in full. You can also deactivate the use of cookies by third parties such as Facebook on the following website of the Digital Advertising Alliance: http://www.aboutads.info/choices/

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum.

12.2 Google AdWords Remarketing

Our website uses the functions of Google Ads (formerly "Google AdWords) Remarketing, which we use to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (hereinafter referred to as "Google"). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and on the basis of the pages you visit and usually after 30 days loses its validity. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website and the exploitation of the financial potential of our website. The legal basis is Article 6 (1) (a) GDPR, namely your express consent.

Any further data processing will only take place if you have given your consent to Google linking your Internet and app browser history to your Google account and using information from your Google account to personalize ads that you see on the web regard. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data to Google Analytics data in order to form target groups.

You can permanently deactivate the setting of cookies for advertising preferences by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/onweb/

Alternatively, you can find out more about the setting of cookies and make settings for this from the Digital Advertising Alliance at the Internet address www.aboutads.info. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/. The Google Ads data processing guidelines, which correspond to the standard contractual clauses, can be found here: https://business.safety.google/adsprocessorterms/ Here you can find Google's data protection declaration: https://www.google.com/policies/privacy/

13 Tools and Miscellaneous

13.1 Google reCAPTCHA

We use the reCAPTCHA function from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") in accordance with Art. 6 Para. 1 lit. f GDPR due to our legitimate interest in avoiding abuse and spam .
reCAPTCHA is a function intended to ensure that an entry is made by a natural person.
The service sends your IP address and any other data required by Google for the reCAPTCHA service to Google.

When using Google reCAPTCHA, your personal data may also be transmitted to the servers of Google LLC. come in the US.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/. and in Google's privacy policy: https://www.google.com/policies/privacy/

13.2 Google Maps
We use "Google Maps" (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Google Maps is used to display interactive maps and to create directions. By using Google Maps, information about the use of this website, including your IP address and the (start) address entered as part of the route planner function, can be transmitted to Google. When you visit a page on our website that contains Google Maps, your browser establishes a direct connection to the Google servers. The content of the map is sent directly to your browser by Google, which integrates it into the website. We therefore have no influence on the extent of the data collected by Google in this way. As far as we know, this is at least the following data:
- the date and time of the visit to the relevant website,
- Internet address or URL of the accessed website,
- IP address, (starting) address entered as part of route planning.

We have no influence on the further processing and use of the data by Google and can therefore not assume any responsibility for this. If you are logged in to Google, your data will be assigned directly to your Google account. If you do not want this assignment, you must log out of Google. Google saves your data (including those of users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in accordance with Article 6 (1) (a) GDPR on the basis of your express consent.

If you do not want Google to collect, process or use data about you via our website, you can also deactivate JavaScript in your browser settings. In this case, however, you cannot use the map display. The purpose and scope of the data collection and the further processing and use of the data by Google as well as your rights in this regard and setting options for protecting your privacy can be found in Google's data protection information (https://policies.google.com/privacy?hl=de).

Google's Terms of Service available here:
http://www.google.de/intl/de/policies/terms/regional.html
the terms of use for Google Maps are available here:
https://www.google.com/intl/de_US/help/terms_maps.html
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/ and in Google's data protection declaration: https://www.google .com/policies/privacy/More information on data protection can be found here:
http://www.google.de/intl/de/policies/privacy/

14 Rights of the data subject

14.1 The applicable data protection law grants you comprehensive data subject rights (rights to information and intervention) vis-à-vis the person responsible with regard to the processing of your personal data, about which we will inform you below:

- Right to information according to Art. 15 GDPR:
You can request confirmation from the person responsible as to whether personal data relating to you is being processed by the person responsible. In addition, you have a right to information about the purpose, the categories of personal data, the recipients, the planned duration of storage and the existence of other rights such as correction of the data or the existence of a right of appeal to a supervisory authority, the origin of your data, if these were not collected by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing, as well as your right to information about the guarantees according to Art. 46 DSGVO forwarding of your data to third countries;

- Right to rectification according to Art. 16 GDPR:
You have the right to the immediate correction of incorrect data concerning you and/or the completion of your incomplete data stored by us; the correction or completion must be made immediately.

- Right to restriction of processing in accordance with Art. 18 GDPR:
You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you contest, is checked, if you refuse to delete your data because of inadmissible data processing and instead request the restriction of the processing of your data, if you change your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons of your particular situation, as long as it is not yet clear whether our legitimate reasons prevail;
If the processing of personal data concerning you has been restricted, this data - apart from its storage - may only be used with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the Union or a Member State are processed. If the restriction of processing has been restricted, you will be informed by the person responsible before the restriction is lifted.

- Right to erasure according to Art. 17 GDPR:
You have the right to have your personal data deleted immediately if the requirements of Article 17 (1) GDPR are met. However, this right to erasure does not exist in particular - but not exclusively - if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims

- Right to information according to Art. 19 GDPR:
If you have exercised your right to rectification, erasure or restriction of processing, the person responsible is obliged to notify all recipients to whom your personal data has been disclosed of this rectification or erasure of data or restriction of processing, unless this is impossible or involves a disproportionate effort. You also have the right to be informed about these recipients.

- Right to data portability according to Art. 20 GDPR:
You have the right to receive the personal data you have provided to us in a structured, common and machine-readable format or to request transmission to another person responsible, insofar as this is technically possible;

- Right of revocation according to Art. 7 Para. 3 GDPR:
You have the right to object at any time to the processing of your personal data, which is based on Article 6 (1) e) or f) GDPR; this also applies to profiling based on these provisions.
You also have the right to revoke your declaration of consent under data protection law at any time with effect for the future. The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the point of revocation.

- Right to complain according to Art. 77 GDPR:
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your place of residence, your place of work or the place of the alleged infringement, if you believe that the processing of your personal data violates the GDPR.

14.2. Right to object

You have the right to object to the processing of your data at any time with effect for the future if we process your data based on our overriding legitimate interest after weighing up the interests.
If you make use of this right of objection, we will terminate the processing of your data if there are no demonstrably overriding, compelling reasons worthy of protection preventing the termination or if further processing serves to exercise or defend legal claims.

15 Duration of storage of personal data

The duration of the storage of personal data depends on the statutory retention periods. After its expiry, we routinely delete the data if they are no longer required to fulfill or initiate a contract and/or we have no legitimate interest in further storage.